Singapore has been known as the technological capital in Southeast Asia. We are a thriving hub for digital technologies & startups, especially in the areas of finance, logistics & e-commerce. The Singaporean consumer is reaping the benefits of technological progress & accessibility but is increasingly at risk of being drowned out by the noise & speed of urbanization to be able to focus on what is most important to him/her & his/her loved ones. As a result, wasteful consumerism is at its height, fueled by e-commerce & marketing technologies.

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GreenDay's purpose is to drive eco-conscious consumerism through the noise by focusing on changing the individual's behavior & mindset. We believe we can take back the reins of technology to be used for the better impact of the world. We believe we can do it sustainably.